There is a growing consumer preference for regional or "terroir" based products (Guy 2011). The designation of American Viticultural Area (AVA) status has the potential to increase the development of consumer identification with regional wine products. The presence of a distinguishing terroir is...

There is a growing consumer preference for regional or "terroir" based products (Guy 2011). The designation of American Viticultural Area (AVA) status has the potential to increase the development of consumer identification with regional wine products. The presence of a distinguishing terroir is...

As of 2012 the United States has become the world's leading consumer of wine (Wine Institute, 2011). In Illinois alone this industry has created an economic impact around $320 million (MKF, 2009). The presence of a distinguishing terroir is one of the prerequisites for the establishment of a...

As of 2012 the United States has become the world's leading consumer of wine (Wine Institute, 2011). In Illinois alone this industry has created an economic impact around $320 million (MKF, 2009). The presence of a distinguishing terroir is one of the prerequisites for the establishment of a...