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Search: person:"Holbrook, Morris"
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Consumer behaviour
36
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127
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Holbrook, Morris B.
174
Holbrook, Morris B
20
Sheth, Jagdish N.
17
Holbrook, Morris
11
Addis, Michela
8
Schindler, Robert M.
8
Hulbert, James M.
6
O'Shaughnessy, John
6
Shultz, Clifford J.
6
Lehmann, Donald R.
5
Gallarza, Martina G.
4
Gardner, Meryl P.
4
Havlena, William J.
4
Hirschman, Elizabeth C.
4
Moore, William L
4
Batra, Rajeev
3
Berthon, Pierre
3
Bradshaw, Alan
3
Gil Saura, Irene
3
Hirschman, Elizabeth Caldwell
3
Holbrook, Morris Baldwin
3
Huber, Joel
3
Redondo, Ignacio
3
Ryan, Michael J.
3
Stern, Barbara B.
3
Woodside, Arch G.
3
Anand, Punam
2
Belk, Russell
2
Bello, David C.
2
Dickinson, Roger
2
Kahn, Barbara E.
2
Moore, William L.
2
Pitt, Leyland F.
2
Woodward, Michael N.
2
Zinkhan, George M.
2
Aronowitz, Stanley
1
Arteaga, Francisco
1
Bell, Stephen H.
1
Berthon, Pierre R.
1
Bruhn Jensen, Klaus
1
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Journal of macromarketing : examining the interactions among markets, marketing, and society
32
Journal of Consumer Research
23
Legends in consumer behavior
17
Journal of business research : JBR
12
Journal of Business Research
9
Psychology & marketing
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Marketing theory
8
European journal of marketing : EJM
5
Journal of marketing research : JMR
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of consumer behaviour : an international research review
3
Journal of cultural economics
3
Journal of customer behaviour
3
Journal of marketing
3
MIT sloan management review
3
Foundations and trends in marketing : FTMKT
2
Journal of Cultural Economics
2
Journal of advertising : official publication of the American Academy of Advertising
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Routledge interpretive marketing research
2
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
1
Advertising, promotion, and new media
1
Association for Consumer Research
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Brands : interdisciplinary perspectives
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Consumer and industrial buying behavior
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Consumer behavior : Theory and application
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Does marketing need reform? : fresh perspectives on the future
1
Foundations and Trends(R) in Marketing
1
Handbook of qualitative research methods in marketing
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of education for business
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of historical research in marketing
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ECONIS (ZBW)
84
OLC EcoSci
82
RePEc
37
USB Cologne (EcoSocSci)
5
Other ZBW resources
2
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1
Reflections on collections and the meanings of music from midcentury, part 1, listening
Holbrook, Morris B.
- In:
Journal of customer behaviour
22
(
2023
)
1/2
,
pp. 90-101
Persistent link: https://www.econbiz.de/10014424266
Saved in:
2
Reflections on collections and the meanings of music from midcentury, part 2, dancing
Holbrook, Morris B.
- In:
Journal of customer behaviour
22
(
2023
)
3
,
pp. 17-30
Persistent link: https://www.econbiz.de/10014424277
Saved in:
3
Should contributors to JCB write their papers using ChatGPT?
Holbrook, Morris B.
- In:
Journal of customer behaviour
22
(
2023
)
3
,
pp. 42-44
Persistent link: https://www.econbiz.de/10014424282
Saved in:
4
Commentary: consumption experiences, customer value, subjective personal introspection, the photographic essay, and semiological/hermeneutic interpretation
Holbrook, Morris B.
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 663-675
Persistent link: https://www.econbiz.de/10012622617
Saved in:
5
The past, present, and future of consumer research
Malter, Maayan S.
;
Holbrook, Morris B.
;
Kahn, Barbara E.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 137-149
Persistent link: https://www.econbiz.de/10012301422
Saved in:
6
The concept of consumer value : development, implications, trajectory
Holbrook, Morris B.
- In:
Value in marketing : retrospective and perspective stance
,
(pp. 9-41)
.
2020
Persistent link: https://www.econbiz.de/10012151055
Saved in:
7
Is movie success a judgment device? : when more is not better
Addis, Michela
;
Holbrook, Morris B.
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 881-890
Persistent link: https://www.econbiz.de/10011970099
Saved in:
8
A subjective personal introspective essay on the evolution of business schools, the fate of marketing education, and aspirations toward a great society
Holbrook, Morris B.
- In:
Australasian marketing journal
26
(
2018
)
2
,
pp. 70-78
Persistent link: https://www.econbiz.de/10011900959
Saved in:
9
Morris B. Holbrook : an historical autoethnographic subjective personal introspection
Holbrook, Morris B.
- In:
Journal of historical research in marketing
9
(
2017
)
2
,
pp. 144-190
Persistent link: https://www.econbiz.de/10011724472
Saved in:
10
A multidimensional service-value scale based on Holbrook's typology of customer value : bridging the gap between the concept and its measurement
Gallarza, Martina G.
;
Arteaga, Francisco
;
Del Chiappa, …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 724-762
Persistent link: https://www.econbiz.de/10011731230
Saved in:
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