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~person:"Böhm, Bettina"
~subject:"Market research"
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Böhm, Bettina
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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Potenzialanalyse
Holzmüller, Hartmut H.
;
Böhm, Bettina
- In:
Handbuch Produktmanagement : Strategieentwicklung - …
,
(pp. 295-313)
.
2007
Persistent link: https://www.econbiz.de/10003510503
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