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  • Search: person:"Honarvar, Ali Reza"
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Year of publication
Subject
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Big Data 1 Brand Equity 1 Data Analysis 1 Electricity Usage Sequence Pattern 1 Internet of Things 1 Marketing 1 Smart City 1 Smart Home 1 Social Networks 1
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Undetermined 2
Type of publication
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Article 2
Language
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English 2
Author
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Honarvar, Ali Reza 2 Radpour, Reyhane 1 Sami, Ashkan 1
Published in...
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International Journal of Customer Relationship Marketing and Management (IJCRMM) 1 International Journal of Information Technology and Web Engineering (IJITWE) 1
Source
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Other ZBW resources 2
Showing 1 - 2 of 2
Cover Image
Impact of Social Networks on Brand Value Based on Customer Behavior Using Structural Equations
Radpour, Reyhane; Honarvar, Ali Reza - In: International Journal of Customer Relationship … 9 (2018) 3, pp. 50-67
One of the most influential services provided on the internet is an online social networking site. With increasing competition in global and regional markets, having a brand is not a choice, but an inevitable necessity that in the case of negligence, there could be a reduction in the product...
Persistent link: https://www.econbiz.de/10012043785
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Cover Image
Extracting Usage Patterns from Power Usage Data of Homes' Appliances in Smart Home using Big Data Platform
Honarvar, Ali Reza; Sami, Ashkan - In: International Journal of Information Technology and Web … 11 (2016) 2, pp. 39-50
Advances in sensing techniques and IOT enabled the possibility to gain precise information about devices in smart home and smart city environments. Data analysis for sensors and devices may help us develop friendlier systems for smart city or smart home. Sequence pattern mining extracts...
Persistent link: https://www.econbiz.de/10012046081
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