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Hong, Jae W.
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Zinkhan, George M.
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Lawson, Robert
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Journal of Business Research
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Psychology & marketing
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1
Self-Concept and Advertising Effectiveness: The Influence of Congruency, Conspicuousness, and Response Mode
Hong, Jae W.
;
Zinkhan, George M.
- In:
Psychology & marketing
12
(
1995
)
1
,
pp. 38-78
Persistent link: https://www.econbiz.de/10007007359
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2
Achievement and affiliation motivation : Changing patterns in social values as represented in American advertising
Zinkhan, George M.
;
Hong, Jae W.
;
Lawson, Robert
- In:
Journal of Business Research
20
(
1990
)
2
,
pp. 135-143
Persistent link: https://www.econbiz.de/10005474081
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