Search Results - person:"Hooshmand, Reyhane"

The impact of COVID-19 on regional event attendees' attitudes : a survey during and after COVID-19 lockdowns

Hooshmand, Reyhane; Sung, Billy; Jefferies, Kym; … - In: International journal of event and festival management 14 (2023) 1, pp. 73-91

Persistent link: https://www.econbiz.de/10014319907

A practical review of electroencephalography's value to consumer research

McInnes, Aaron N.; Sung, Billy; Hooshmand, Reyhane - In: International journal of market research 65 (2023) 1, pp. 52-82

Persistent link: https://www.econbiz.de/10014233818

Attention toward sustainability in premium food packaging : an eye-tracking study on red meat

Hooshmand, Reyhane; Sung, Billy; Kim, Joo Hee; … - In: Luxury marketing, sustainability and technology : the …, (pp. 70-91). 2023

Persistent link: https://www.econbiz.de/10014484478

Objective vs subjective design newness

Sung, Billy; Hartley, Nicole; Vanman, Eric; Hooshmand, … - In: Asia Pacific journal of marketing and logistics 34 (2022) 7, pp. 1482-1502

Persistent link: https://www.econbiz.de/10013391104

Objective vs subjective design newness

Sung, Billy; Hartley, Nicole; Vanman, Eric; Hooshmand, … - In: Asia Pacific Journal of Marketing and Logistics 34 (2021) 7, pp. 1482-1502

Purpose: The paper aims to examine whether (1) deviation of design (i.e. objective design newness) is distinct to consumers' perception of design newness (i.e. subjective design newness) and (2) subjective design newness rather than objective design newness evokes the emotion of interest and...

Persistent link: https://www.econbiz.de/10012811062