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~isPartOf:"Advertising in new formats and media : current research and implications for marketers"
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Advertising in new formats and media : current research and implications for marketers
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Internet memes : the meteorites of the online world. Spontaneous online content with corporate relevance
Horváth, Dóra
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Mitev, Ariel
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Advertising in new formats and media : current research …
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(pp. 243-262)
.
2016
Persistent link: https://www.econbiz.de/10011473423
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