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~type_genre:"Aufsatz im Buch"
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Advertising in new formats and media : current research and implications for marketers
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Diversity in European marketing : text and cases
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Internet memes : the meteorites of the online world. Spontaneous online content with corporate relevance
Horváth, Dóra
;
Mitev, Ariel
- In:
Advertising in new formats and media : current research …
,
(pp. 243-262)
.
2016
Persistent link: https://www.econbiz.de/10011473423
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Managing consumer's experiences : design as a solution for transformation
Kristensen, Tore
;
Horváth, Dóra
- In:
Diversity in European marketing : text and cases
,
(pp. 219-233)
.
2012
Persistent link: https://www.econbiz.de/10009531582
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