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  • Search: person:"Hsu, Li-Chun"
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Subject
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Consumer behaviour 6 Konsumentenverhalten 6 Beziehungsmarketing 5 Relationship marketing 5 Customer satisfaction 4 Kundenzufriedenheit 4 Beschwerdemanagement 3 Complaint management 3 Dienstleistungsqualität 3 Service quality 3 Social Web 3 Social relations 3 Social web 3 Soziale Beziehungen 3 Behavioral economics 2 Brand fan page 2 Cognition 2 Confidence 2 Dienstleistungssektor 2 E-commerce 2 Electronic Commerce 2 Emotion 2 Internet marketing 2 Kognition 2 Negative emotions 2 Online retailing 2 Online-Handel 2 Online-Marketing 2 Prosocial behavior 2 Relationship quality 2 Sense of virtual community 2 Service industry 2 Social fatigue 2 Social identity theory 2 Social psychological distance 2 Social psychology 2 Social support 2 Sozialpsychologie 2 Switching behaviour 2 Tricomponent attitude model 2
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Undetermined 20
Type of publication
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Article 26
Type of publication (narrower categories)
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Article in journal 9 Aufsatz in Zeitschrift 9 research-article 7
Language
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English 22 Undetermined 4
Author
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Hsu, Li-Chun 23 Chih, Wen-Hai 14 Wang, Kai-Yu 7 Liou, Dah-Kwei 6 Chih, Wen-hai 3 Hsu, Li-chun 3 Wang, Kai-yu 3 Cheng, I-Shin 2 Kao, Hsin-Yi 2 Lin, Wei-Ching 2 Cheng, I-shin 1 Huang, Chia-Yi 1 Ortiz, Jaime 1 Xiaojun Wang, Professor Leroy White and Professor Xu Chen, Dr 1
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Published in...
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Industrial Management & Data Systems 7 The service industries journal 5 Information systems and e-business management : ISeB 2 The Service Industries Journal 2 International Journal of Culture, Tourism and Hospitality Research 1 Journal of Contemporary Marketing Science 1 Journal of Enterprise Information Management 1 Journal of Product & Brand Management 1 Journal of Service Management 1 Journal of contemporary marketing science 1 Journal of fashion marketing and management 1 Managing service quality : MSQ ; an international journal 1 Marketing intelligence & planning 1 Online Information Review 1
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Source
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Other ZBW resources 13 ECONIS (ZBW) 9 OLC EcoSci 2 RePEc 2
Showing 1 - 10 of 26
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An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun - In: Journal of fashion marketing and management 28 (2024) 2, pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
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From SNS stressors’ perspectives to understand prosocial behavior: a contingency model
Hsu, Li-Chun; Kao, Hsin-Yi - In: Journal of Contemporary Marketing Science 6 (2023) 3, pp. 165-188
Purpose With the high penetration rate of the Internet and the prevalence of social networking sites (SNSs), the negative emotions caused by stressors on SNS have become an important issue worthy of attention. This study explored the relationship between SNS stressors, negative emotions and...
Persistent link: https://www.econbiz.de/10014850586
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Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun - In: Marketing intelligence & planning 41 (2023) 2, pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
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From SNS stressors' perspectives to understand prosocial behavior : a contingency model
Hsu, Li-Chun; Kao, Hsin-Yi - In: Journal of contemporary marketing science 6 (2023) 3, pp. 165-188
Persistent link: https://www.econbiz.de/10014422191
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Personality and eating behavior in a food festival: understanding visitors’ loyalty from the perspective of food-related personality traits
Hsu, Li-Chun - In: International Journal of Culture, Tourism and … 15 (2021) 4, pp. 457-476
Purpose This study aims to investigate the effects of visitors’ dietary habits on their acceptance of local food from the perspective of positive (e.g. local food involvement) and negative (e.g. food neophobia) food-related personality traits. Design/methodology/approach A survey was conducted...
Persistent link: https://www.econbiz.de/10014768621
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Modeling revenge and avoidance in the mobile service industry : moderation role of technology anxiety
Hsu, Li-Chun; Wang, Kai-Yu; Chih, Wen-Hai; Lin, Wei-Ching - In: The service industries journal 41 (2021) 15/16, pp. 1029-1052
Persistent link: https://www.econbiz.de/10012695309
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Effect of eWOM review on beauty enterprise : a new interpretation of the attitude contagion theory and information adoption model
Hsu, Li-Chun - In: Journal of Enterprise Information Management 35 (2021) 2, pp. 376-413
Purpose: This study developed a new interpretation of the attitude contagion theory, with the information adoption model (IAM) as the theoretical basis. A review of electronic word-of-mouth studies was conducted by using informational and individual determinants to develop an integrated...
Persistent link: https://www.econbiz.de/10012540762
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The antecedents and consequences of the perceived positive eWOM review credibility
Chih, Wen-Hai; Hsu, Li-Chun; Ortiz, Jaime - In: Industrial Management & Data Systems 120 (2020) 6, pp. 1217-1243
Purpose: This study explores the effects of interpersonal determinants (tie strength and homophily) and informational determinants (source trustworthiness and customer endorsement) on perceived positive electronic word-of-mouth (eWOM) review credibility (PPERC), which subsequently affects...
Persistent link: https://www.econbiz.de/10012276945
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Investigating apology, perceived firm remorse and consumers’ coping behaviors in the digital media service recovery context
Wang, Kai-Yu; Chih, Wen-Hai; Hsu, Li-Chun; Lin, Wei-Ching - In: Journal of Service Management 31 (2020) 3, pp. 421-439
Purpose: This research investigates whether and how perceived firm remorse (PFR) influences consumers’ coping behaviors in the digital media service recovery context. It also examines how an apology should be delivered to generate PFR. Design/methodology/approach: In Study 1, 452 mobile...
Persistent link: https://www.econbiz.de/10012278729
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Investigating the brand evangelism effect of community fans on social networking sites
Hsu, Li-Chun - In: Online Information Review 43 (2019) 5, pp. 842-866
Purpose: Many enterprises recognize that social media is a valuable source of information propagation for brands. Using the self-congruity and social identity theories as theoretical bases, the purpose of this paper is to develop an integrated conceptual model and explore the effects of...
Persistent link: https://www.econbiz.de/10012078757
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