Deckblatt -- Titelseite -- Impressum -- Inhaltsverzeichnis -- Vorwort zur ersten Auflage -- Vorwort zur zweiten Auflage -- 1 Einleitung -- 2 Consumer Neuroscience: Was ist es und wofür braucht man es? -- 2.1 Was ist es? Die Entstehung der Consumer Neuroscience -- 2.2 Warum ist Consumer...

Purpose: The purpose of this study is to examine how subjective knowledge about fair trade products and the perceived trustworthiness of information about fair trade goods influence purchase intention and reported purchase behaviour across two product categories, namely, fashion and food....

Purpose: The purpose of this study is to examine how consumer personality trait impulsiveness influences trustworthiness evaluations of online-offers with different trust-assuring and trust-reducing elements by measuring the brain activity of consumers. Shoppers with high degrees of...