We understand a great deal about the organization and management of new product development in the manufacturing sector, but we know relatively little about how applicable this research and practice is to the service sector. In this paper we introduce and test a framework for managing new...

In this paper we contrast the notions of best-practice and configurations contingent on environmental conditions. The analysis draws upon our study of 38 UK and 70 US service firms which includes an assessment of the organization, processes, tools and systems used, and how these factors...

Purpose – Contingency theory suggests that effective strategies and structures are not universal but dependant upon situational factors. The purpose of this paper is to explore how the way service firms compete acts as a strategic contingency, moderating the effect of a new service development...