Search Results - person:"Huré, Élodie"

Still work and/or fun? : corroboration of the hedonic and utilitarian shopping value scale

Picot-Coupey, Karine; Krey, Nina; Huré, Elodie; … - In: Journal of business research : JBR 126 (2021), pp. 578-590

Persistent link: https://www.econbiz.de/10012494320

Validation d’un modèle d’intention de magasiner avec le smartphone : implications pour les concepteurs de services mobiles

Cliquet, Gérard; Gonzalez, Christine; Huré, Élodie; … - Centre de Recherche en Économie et Management (CREM) - 2013

Le commerce électronique connaît un nouveau mode de développement à travers la forte croissance du smartphone parmi les consommateurs. Un certain nombre de modèles d’adoption ont été proposés dont beaucoup reposent sur le téléphone mobile en général. Cet article vise, dans un...

Persistent link: https://www.econbiz.de/10011163834

Mobile application value for consumers

Gonzalez, Christine; Huré, Élodie; Picot-Coupey, Karine - Centre de Recherche en Économie et Management (CREM) - 2013

A mobile application is an additional touchpoint that could enrich the relationship between consumers and retailers, if these latter understand how a mobile application usage is valued by the formers. This study aims to investigate the consumer value of mobile applications. It builds upon the...

Persistent link: https://www.econbiz.de/10010969022

Understanding omni-channel shopping value : a mixed-method study

Huré, Elodie; Picot-Coupey, Karine; Ackermann, Claire-Lise - In: Journal of retailing and consumer services 39 (2017), pp. 314-330

Persistent link: https://www.econbiz.de/10011747906

Channel design to enrich customers' shopping experiences : synchronizing clicks with bricks in an omni-channel perspective, the Direct Optic case

Picot-Coupey, Karine; Huré, Elodie; Piveteau, Lauren - In: International journal of retail & distribution management 44 (2016) 3, pp. 336-368

Persistent link: https://www.econbiz.de/10011515906

Channel design to enrich customers’ shopping experiences: synchronizing clicks with bricks in an omni-channel perspective - the Direct Optic case

Picot-Coupey, Karine; Huré, Elodie; Piveteau, Lauren - In: International Journal of Retail & Distribution Management 44 (2016) 3

Purpose The purpose of this research is two-fold: (1) to investigate the challenges e-tailers are confronted with when synchronizing clicks with bricks into an omni-channel perspective and (2) to shed light on the possible ways to overcome these challenges in order to successfully implement an...

Persistent link: https://www.econbiz.de/10014804375

Shopping with a smartphone : a French-Japanese perspective

Cliquet, Gérard; Picot-Coupey, Karine; Huré, Elodie; … - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 96-106

Persistent link: https://www.econbiz.de/10010385231

Grocery shopping and the Internet : exploring French consumers' perceptions of the "hypermarket" and "cybermarket" formats

Picot-Coupey, Karine; Huré, Elodie; Cliquet, Gérard; … - In: The international review of retail, distribution and … 19 (2009) 4, pp. 437-455

Persistent link: https://www.econbiz.de/10003915453

Grocery shopping and the Internet: exploring French consumers' perceptions of the 'hypermarket' and 'cybermarket' formats

Picot-Coupey, Karine; Hure, Elodie; Cliquet, Gerard; … - In: The international review of retail, distribution and … 19 (2009) 4, pp. 437-456

Persistent link: https://www.econbiz.de/10008332245