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Beziehungsmarketing
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Brand-switching intention
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Hwang, Insuk
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Hahn, Minhi
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Kwon, Hyukjin
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Effects of demotion in loyalty programs on brand-switching intentions
Hwang, Insuk
;
Kwon, Hyukjin
- In:
Service business
10
(
2016
)
3
,
pp. 489-505
Persistent link: https://www.econbiz.de/10011722346
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2
Effects of Tempo and Familiarity of Background Music on Message Processing in TV Advertising: A Resource-Matching Perspective
Hahn, Minhi
;
Hwang, Insuk
- In:
Psychology & marketing
16
(
1999
)
8
,
pp. 659-676
Persistent link: https://www.econbiz.de/10006986515
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