This research utilizes local GDP in a panel data set of 383 MSAs in the U.S. during 2012-2017 to determine whether historical methods in the academic literature to measure the economic impact of sporting events, facilities, and teams are sensitive enough to generate conclusive statistically...

The market for athlete endorsements represents a multi-billion dollar market that continues to grow. Athlete endorsement is clearly a popular marketing tool that receives significant attention in the trade/popular press, but the academic literature specifically focused on athlete endorsements...