The idea of ecotourism first materialised mainly by travels to other continents, while in Europe its success relied on specialised products and categories of travellers. Tourism in rural areas displayed very high rates of growth. The promotion of ecotourism should be integrated within the...

The global economic crisis affected the tourist market from Romania since 2008. 2010 was for the Romanian tourism enterprises the year of successful attempts to respond to the economic and social stimuli imposed by the economic crisis. The way in which they managed to cope with the crisis shows...

Sales promotion is today one of the vectors of marketing and trade which has an increasing professional character anchored in the current economic reality. Sales promotion refers today to products and services, manufacturers and distributors, physical brands and virtual brands. It addresses the...