The goal of this paper is to analyze the role of design in creating a new and strong competitive advantage for small businesses. The paper points out the specific features for the hospitality Romanian market and the specific trends in the interior design for this domain of activity. During the...

In our paper, design is considered briefly in different contexts – product and manufacture, service and retail – and for different purposes: product design and corporate communications. Links with marketing are made, essentially by examining how design affects elements of the marketing mix....

By the end of the 1970s Romania tourism was blooming and the hotel industry appeared to be strong and healithy... That bright period is still vivid in the minds of several generations of Romanians including the present politicians, whi believed that foreign tourist did not forgot their time...