Hoffmann, Florian; Inderst, Roman; Ottaviani, Marco - IGIER (Innocenzo Gasparini Institute for Economic … - 2013
Using personal data collected on the internet, fi?rms and political campaigners are able to tailor their communication to the preferences and orientations of individual consumers and voters, a practice known as hypertargeting. This paper models hypertargeting as selective disclosure of...