Purpose Considering the limited understanding of determinants influencing the adoption of smart mobile tourism app (SMTA) featuring augmented reality (AR) and big data analytics (BDA), privacy concern (PC) and the risk of privacy information disclosure (PI) have threatened SMTA adoption. This...

Purpose Mobile travel apps (MTA) smart features were identified based on recent travel application (app) trends and a literature review of MTA smart features. Subsequently, the MTA features that could be prioritised to increase user interest in MTA were determined. The MTA smart feature...