Kurt, Didem; Inman, J. Jeffrey - In: Journal of Consumer Research 40 (2013) 1, pp. 78-78
The authors argue that people systematically fail to predict how much others in the same role (i.e., owner or buyer) value an object due to self-other differences in valuation arising from intra-role empathy gaps. Across five studies in an endowment context, owners consistently underestimate the...