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The influence of friends on consumer spending : the role of agency-communion orientation and self-monitoring
Kurt, Didem
;
Inman, J. Jeffrey
;
Argo, Jennifer J.
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 741-754
Persistent link: https://www.econbiz.de/10009272378
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