Search Results - person:"James, Jeffrey D."

Transcendence beyond sport : examining the dynamic power of sport human brand on national pride

Gulavani, Susmit S.; Du, James; James, Jeffrey D. - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 142-160

Persistent link: https://www.econbiz.de/10014504956

Does being a sport fan provide meaning in life?

Delia, Elizabeth B.; James, Jeffrey D.; Wann, Daniel L. - In: Journal of sport management : the official journal of … 36 (2022) 1, pp. 45-55

Persistent link: https://www.econbiz.de/10013255838

A social epidemiological perspective on local tennis league participation : a multigroup moderated-mediation structural analysis using PLS-SEM

Kim, Amy Chan Hyung; Du, James; James, Jeffrey D. - In: International journal of sports marketing & sponsorship 23 (2022) 2, pp. 437-461

Persistent link: https://www.econbiz.de/10013369907

Introduction: state of literature special issue

Fink, Janet; James, Jeffrey D.; Tainsky, Scott - In: Journal of sport management : the official journal of … 36 (2022) 3, pp. 213-214

Persistent link: https://www.econbiz.de/10013255771

Special issue: state of literature

Fink, Janet (ed.); James, Jeffrey D. (ed.); … - 2022

Persistent link: https://www.econbiz.de/10013255790

Social capital and consumer happiness : toward an alternative explanation of consumer-brand identification

Yoshida, Masayuki; Gordon, Brian S.; James, Jeffrey D. - In: The journal of brand management : an international journal 28 (2021) 5, pp. 481-494

Persistent link: https://www.econbiz.de/10012601199

Brand environments and the emergence and change of awareness for new sports teams : a two-wave examination

Du, James; McLeod, Christopher M.; James, Jeffrey D. - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 1, pp. 18-32

Persistent link: https://www.econbiz.de/10012597273

Leveraging event participation benefits beyond the running course : deciphering the motivational basis of event satisfaction

Du, James; Kennedy, Heather; James, Jeffrey D.; Funk, … - In: Journal of sport management : the official journal of … 34 (2020) 5, pp. 435-446

Persistent link: https://www.econbiz.de/10012293379

Sport and happiness : understanding the relations among sport consumption activities, long- and short-term subjective well-being, and psychological need fulfillment

Kim, Jeeyoon; James, Jeffrey D. - In: Journal of sport management : the official journal of … 33 (2019) 2, pp. 119-132

Persistent link: https://www.econbiz.de/10011998390

A Reconceptualization of Brand Image

Lee, J. Lucy; James, Jeffrey D.; Kim, Yu Kyoum - In: International Journal of Business Administration 5 (2014) 4, pp. 1-11

Brand image forms the basis for making better strategic marketing decisions about targeting specific market segments and positioning a product. The phrase, brand image, however, has been defined and applied in various ways by different researchers. The variations in definition can be confusing...

Persistent link: https://www.econbiz.de/10011267124