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  • Search: person:"Jaworski, Bernard"
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Year of publication
Subject
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Marketing management 17 Marketingmanagement 17 Marketing 12 Electronic Commerce 7 Marketing theory 6 Marketingtheorie 6 Beziehungsmarketing 5 Relationship marketing 5 E-commerce 4 Market orientation 4 Strategic management 4 Strategisches Management 4 Theorie 3 Theory 3 B-to-B-Marketing 2 Brand 2 Brand image 2 Brand management 2 Business-to-business marketing 2 Consumer behaviour 2 Controlling 2 Einführung 2 Führungskräfte 2 Konsumentenverhalten 2 Management control 2 Managers 2 Markenartikel 2 Markenführung 2 Markenimage 2 Market research 2 Marktforschung 2 Selling 2 Target group 2 Verkauf 2 Zielgruppe 2 Ambidexterity 1 Arzneimittel 1 Automation 1 Automatisierung 1 Business services 1
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Online availability
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Undetermined 40 Free 3
Type of publication
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Article 62 Book / Working Paper 18
Type of publication (narrower categories)
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Article in journal 30 Aufsatz in Zeitschrift 30 Aufsatz im Buch 5 Book section 5 Reprint 5 Glossar enthalten 4 Glossary included 4 Lehrbuch 3 Textbook 3 Collection of articles of several authors 2 Konferenzschrift 2 Sammelwerk 2 Aufsatzsammlung 1 Collection of articles written by one author 1 Conference proceedings 1 Interview 1 Sammlung 1
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Language
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English 65 Undetermined 15
Author
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Jaworski, Bernard J. 75 Lurie, Robert S. 13 Kohli, Ajay Kumar 12 Rayport, Jeffrey F. 10 Kohli, Ajay K. 8 Jaworski, Bernard 4 MacInnis, Deborah J. 4 Park, C. Whan 3 Varadarajan, Rajan 3 Fisher, Robert J. 2 Hunt, Shelby D. 2 Larson, John A. 2 Lurie, Bob 2 Malek, Stacey L. 2 Maltz, Elliot 2 Menon, Ajay 2 Morgan, Neil A. 2 Sahay, Arvind 2 Sarin, Shikhar 2 Selnes, Fred 2 Shabshab, Nabil 2 Ulaga, Wolfgang 2 Young, S. Mark 2 Zaltman, Gerald 2 Ben-Hur, Shlomo 1 Carpenter, Gregory S. 1 Challagalla, Goutam 1 Cheung, Virginia 1 Deshpandé, Rohit 1 Farrell, Michael 1 Fisher, Robert 1 Fox, Keith 1 Gray, David 1 Hult, G. Tomas M. 1 Jaworski, Bernard J 1 Jenster, Per 1 Jocz, Katherine 1 Jones, D. G. Brian 1 Ketchen, David 1 Krishnan, H.Shanker 1
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Institution
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American Marketing Association 2 Harvard Graduate School of Business Administration 1 Summer AMA Conference <2016, Atlanta, Ga.> 1 Winter Educators' Conference <1993, Newport Beach, Calif.> 1
Published in...
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AMS review : official publication of the Academy of Marketing Science 15 The organic growth playbook : activate high-yield behaviors to achieve extraordinary results - every time 12 Journal of marketing 10 Industrial marketing management : the international journal for industrial and high-tech firms 2 Journal of marketing management : MM 2 Journal of the Academy of Marketing Science 2 Report / Marketing Science Institute 2 Accounting, Organizations and Society 1 American Marketing Association 1 American Marketing Association Ser. 1 Brand management ; Vol. 1 1 Business horizons 1 Emerald insight 1 Harvard business review : HBR 1 IO new management : Zeitschrift für Unternehmenswissenschaften und Führungspraxis 1 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 1 Journal of business research : JBR 1 Journal of business-to-business marketing 1 Legends in marketing 1 MIT sloan management review 1 Marketing management : a quarterly business management publication of the American Marketing Association 1 Marketing strategy organization and implementation 1 Marketing strategy processes and tools 1 Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought 1 Marketing theory and applications 1 McGraw-Hill higher education 1 Measuring and managing brands 1 RAE - Revista de Administração de Empresas 1 Report / Marketing Science Institute / Marketing Science Institute 1 Revista de administração de emprêsas : RAE 1 Scandinavian Journal of Management 1 Strategic change : SC ; briefings in entrepreneurial finance 1 The journal of personal selling & sales management : JPSSM 1
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Source
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ECONIS (ZBW) 60 OLC EcoSci 12 USB Cologne (EcoSocSci) 5 RePEc 3
Showing 1 - 10 of 80
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The management of marketing talent
Jaworski, Bernard J. - In: AMS review : official publication of the Academy of … 13 (2023) 3/4, pp. 320-326
Persistent link: https://www.econbiz.de/10014512696
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Marketing strategy implementation : why is it so hard?
Morgan, Neil A.; Menon, Ajay; Jaworski, Bernard J.; … - In: Journal of business research : JBR 190 (2025), pp. 1-18
Persistent link: https://www.econbiz.de/10015419787
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The customer-centered transformational journey
Jaworski, Bernard J. - In: AMS review : official publication of the Academy of … 14 (2024) 1/2, pp. 143-143
Persistent link: https://www.econbiz.de/10014584114
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Market driving : some directions for future research
Kohli, Ajay Kumar; Jaworski, Bernard J. - In: Industrial marketing management : the international … 113 (2023), pp. 348-351
Persistent link: https://www.econbiz.de/10014433610
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Creating the organization of the future : building on Drucker and Confucius foundations
Jaworski, Bernard J.; Cheung, Virginia - 2023 - First edition
Eastern philosophy and Western management ideals offer a powerful set of wisdom on how to build and grow businesses. This can have lasting impact on employees, customers, financial performance, and society. The father of modern management - Peter F. Drucker - focused on how organizations can...
Persistent link: https://www.econbiz.de/10014450428
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A measurement model of the dimensions and types of informal organizational control : an empirical test in a B2B sales context
Malek, Stacey L.; Sarin, Shikhar; Jaworski, Bernard J. - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 415-442
Persistent link: https://www.econbiz.de/10013271759
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Update the theory + practice section
Jaworski, Bernard J. - In: AMS review : official publication of the Academy of … 12 (2022) 1/2, pp. 102-104
Persistent link: https://www.econbiz.de/10013401744
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The mismatch between call frequency and account potential : where the money is
Larson, John A.; Jaworski, Bernard J. - In: Journal of business-to-business marketing 28 (2021) 1, pp. 15-21
Persistent link: https://www.econbiz.de/10012584481
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Netflix : reinvention across multiple time periods
Jaworski, Bernard J. - In: AMS review : official publication of the Academy of … 11 (2021) 1/2, pp. 180-193
Persistent link: https://www.econbiz.de/10012586898
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Managing your most loyal customer relationships
Larson, John A.; Jaworski, Bernard J.; Larson, Jack - In: Business horizons 64 (2021) 1, pp. 141-147
Persistent link: https://www.econbiz.de/10012494576
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