While the effect of nine-ending prices on purchases has been well documented, studies that examine the impact of this pricing technique in the context of advertisements are rare. This paper examines the joint effect of the pricing technique and message frames on the advertisement efficacy. Since...

The main research question of this dissertation was derived from a few common sense perceptions most people have about health. The question that we address is how to define organizational health and how it relates to firm performance. As the recent economic crisis caused by the failure of...