Jiang, Zhizhong; Henneberg, Stephan C.; Naudé, Peter - In: Journal of Business & Industrial Marketing 27 (2011) 1, pp. 3-15
Purpose – There is conflicting evidence of the extent to which business relationships in the UK construction industry are based on trust between closely collaborating parties or alternatively are more adversarial in nature, based on dependence between the parties. This study seeks to provide...