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  • Search: person:"Johar, Gita"
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Year of publication
Subject
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Consumer behaviour 15 Konsumentenverhalten 15 Personality psychology 4 Persönlichkeitspsychologie 4 Brand image 3 Consumer preferences 3 Innovation diffusion 3 Innovationsdiffusion 3 Konsumentenpräferenzen 3 Markenimage 3 Theorie 3 Theory 3 Advertising 2 Advertising effects 2 Artificial intelligence 2 Cognition 2 Customer integration 2 Customer satisfaction 2 Kognition 2 Kundenintegration 2 Kundenzufriedenheit 2 Künstliche Intelligenz 2 Motivation 2 Productivity 2 Produktivität 2 Satisfaction 2 Social Web 2 Social web 2 Standardisierung 2 Standardization 2 USA 2 United States 2 Werbewirkung 2 Werbung 2 Zufriedenheit 2 misinformation 2 ownership 2 text mining 2 Adoption barrier 1 Airbnb 1
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Online availability
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Undetermined 25 Free 12
Type of publication
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Article 52 Book / Working Paper 17
Type of publication (narrower categories)
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Article in journal 21 Aufsatz in Zeitschrift 21 Aufsatzsammlung 2 Collection of articles of several authors 1 Collection of articles written by one author 1 Sammelwerk 1 Sammlung 1
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Language
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English 35 Undetermined 34
Author
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Johar, Gita Venkataramani 40 Johar, Gita 15 Johar, Gita V. 9 Mukhopadhyay, Anirban 8 Weiss, Liad 6 Jacoby, Jacob 4 Sengupta, Jaideep 4 Venkataramani Johar, Gita 4 Chandy, Rajesh K. 3 Chung, Jaeyeon 3 Fischer, Eileen 3 Lehmann, Donald R. 3 Moorman, Christine 3 Pham, Michel Tuan 3 Roberts, John H. 3 Aaker, Jennifer L. 2 Bellis, Emanuel de 2 Cho, Cecile K. 2 Dahl, Darren W. 2 Gorn, Gerald J. 2 Hamerman, Eric J. 2 Jedidi, Kamel 2 Jiang, Yuwei 2 Morwitz, Vicki 2 Netzer, Oded 2 Roggeveen, Anne L. 2 Stuart, Jennifer Ames 2 Thozhur, Anil 2 Zemborain, Martin R. 2 Ames, Daniel 1 Ansari, Asim 1 Berger, Jonah 1 Birk, Matthias M. 1 Blanchard, Simon J. 1 Chandon, Pierre 1 Cho, Cecile 1 Cho, Cecile K 1 Craig, C. S. 1 Creyer, Elizabeth H. 1 Dahl, Darren 1
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Institution
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Graduate School of Business, Stanford University 1
Published in...
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Journal of consumer research : JCR ; an interdisciplinary bimonthly 15 Journal of Consumer Research 14 Journal of marketing research : JMR 5 Journal of marketing 3 Journal of advertising : official publication of the American Academy of Advertising 2 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 2 Journal of the Academy of Marketing Science 2 Marketing letters : a journal of research in marketing 2 Journal of advertising research 1 Journal of behavioral decision making 1 Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology 1 Journal of consumer research : JCR ; an interdisciplinary journal 1 Journal of marketing research 1 Journal of retailing 1 Legends in consumer behavior 1 MIT sloan management review 1 Organizational Behavior and Human Decision Processes 1 Psychology & marketing 1 Research Papers / Graduate School of Business, Stanford University 1
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Source
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ECONIS (ZBW) 35 OLC EcoSci 18 RePEc 16
Showing 1 - 10 of 69
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Meaning of manual labor impedes consumer adoption of autonomous products
Bellis, Emanuel de; Johar, Gita Venkataramani; Poletti, … - In: Journal of marketing 87 (2023) 6, pp. 949-965
Persistent link: https://www.econbiz.de/10014432751
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Who shares fake news? : uncovering insights from social media users' post histories
Schoenmueller, Verena; Blanchard, Simon J.; Johar, Gita … - In: Journal of marketing research 62 (2025) 2, pp. 316-341
Persistent link: https://www.econbiz.de/10015374366
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Choice bolstering changes attribute importance and affects future choices
Zemborain, Martin R.; Johar, Gita Venkataramani; … - In: Journal of behavioral decision making 37 (2024) 4, pp. 1-23
Persistent link: https://www.econbiz.de/10015154623
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Reaching for rigor and relevance : better marketing research for a better world
Madan, Shilpa; Johar, Gita Venkataramani; Berger, Jonah; … - In: Marketing letters : a journal of research in marketing 34 (2023) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10014265918
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Cross-Cultural Effects of the COVID-19 Pandemic on Willingness to Share Possessions
Malter, Maayan; Johar, Gita - 2022
We investigate the effect of the COVID-19 pandemic on consumer openness to sharing their possessions through peer-to-peer sharing economy platforms. Studies 1 and 2, run before and during the pandemic respectively, reveal that the pandemic had different effects on sharing across three countries...
Persistent link: https://www.econbiz.de/10014079719
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Mining consumer minds : downstream consequences of host motivations for home-sharing platforms
Chung, Jaeyeon; Johar, Gita Venkataramani; Li, Yanyan; … - In: Journal of consumer research : JCR ; an … 48 (2022) 5, pp. 817-838
Persistent link: https://www.econbiz.de/10012877735
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Untangling the web of misinformation and false beliefs
Johar, Gita Venkataramani - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 2, pp. 374-383
Persistent link: https://www.econbiz.de/10013177962
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Better marketing for a better world
Chandy, Rajesh K.; Johar, Gita Venkataramani; Moorman, … - In: Journal of marketing 85 (2021) 3, pp. 1-9
Persistent link: https://www.econbiz.de/10012522215
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Special issue: better marketing for a better world
Chandy, Rajesh K. (ed.); Johar, Gita Venkataramani (ed.);  … - 2021
Persistent link: https://www.econbiz.de/10012522245
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Autonomous shopping systems : identifying and overcoming barriers to consumer adoption
Bellis, Emanuel de; Johar, Gita Venkataramani - In: Journal of retailing 96 (2020) 1, pp. 74-87
Persistent link: https://www.econbiz.de/10012295809
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