The purpose of this chapter is to offer a discussion of the key issues in mixed-level, multi-theoretical research in strategic management. Mixed-level issues are grouped into two categories: (1) measurement of constructs, with discussion of situations in which the level of theory, level of...

Product-process life cycle models are often used to describe long-term change in organizations. Such models generally assume a deterministic trajectory of long-run industry evolution and production core transformation that lead to standardization over time. Typical interpretations of these...