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Search: person:"John D.C. Little."
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Theorie
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John D. Little
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Little, John D. C.
56
Little, John D.
13
Little, John D.C.
12
Guadagni, Peter M.
7
Hauser, John R.
4
Lodish, Leonard M.
4
Urban, Glen L.
4
Gartner, Nathan H.
3
Kalyanaram, Gurumurthy
3
Bell, David E.
2
Ceprini, Marialuisa E. A.
2
Fishburn, Peter C.
2
Keeney, Ralph L.
2
Lal, Rajiv
2
Leclerc, France
2
Little, John D C
2
Shapiro, Jeremy F.
2
Anderson, Eric T.
1
Braun, I.
1
Bucklin, Randolph E.
1
Cassettari, Michael N.
1
Fader, Peter S.
1
Gabbay, Henry
1
Gerards, Ingolf
1
Gershwin, Stanley B.
1
Ginzberg, Michael J.
1
Graves, Stephen C.
1
Gurumurthy, K.
1
John D.C. Little.
1
Karel, Caroline
1
Kelson, Mark D.
1
Lattin, James M.
1
Lehmann, Donald R.
1
Lilien, Gary L.
1
Little, Elizabeth A.
1
Morgan, John T.
1
Murty, Katta G.
1
Nash, John F.
1
Ross, Paul
1
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1
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Sloan School of Management, Massachusetts Institute of Technology (MIT)
14
Management in the 1990s (Program)
1
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1
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Working papers / Sloan School of Management, Massachusetts Institute of Technology (MIT)
14
Marketing Science
7
Operations research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Management Science
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Journal of marketing research : JMR
3
Working paper / Alfred P. Sloan School of Management, Massachusetts Institute of Technology : WP
3
Applications of management sciences in marketing
2
From Little's law to marketing science : essays in honor of John D.C. Little
2
Operations research : the journal of the Operations Research Society of America
2
Operations research and the design of management information systems. Papers presented at a Symposium sponsored by the Technical Association of the Pulp and Paper Industry and held at the Scott Paper Company March 28-30, 1966. A project of the Operations Research Committee
2
Behavioral and management science in marketing
1
Building intuition : insights from basic operations management models and principles
1
Entscheidungshilfen im Marketing
1
Fundamentals of marketing research ; Vol. 5
1
How much to spend for advertising
1
Industrial management review : IMR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
1
Journal of Consumer Research
1
Journal of business economics : JBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
MIT Sloan Research Paper
1
Marketing Center working paper
1
Marketingentscheidungen
1
Operations management ; Vol. 1
1
Operations research for public systems
1
Profiles in operations research : pioneers and innovators
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Research memorandum / International Institute for Applied Systems Analysis : RM
1
Sloan School working paper / Alfred P. Sloan School of Management, Massachusetts Institute of Technology
1
Sloan management review
1
Sloan working papers
1
Technical report / Massachusetts Institute of Technology, Alfred P. Sloan School of Management
1
The Journal of Business
1
The MIT Press Ser.
1
The journal of business : B
1
Transportation Research Part B: Methodological
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ECONIS (ZBW)
41
RePEc
29
OLC EcoSci
13
USB Cologne (EcoSocSci)
2
BASE
1
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51
Decision support for marketing management
Little, John D. C.
-
Sloan School of Management, Massachusetts Institute of …
-
1978
Persistent link: https://www.econbiz.de/10005574484
Saved in:
52
Brandaid II
Little, John D. C.
-
Sloan School of Management, Massachusetts Institute of …
-
1973
Persistent link: https://www.econbiz.de/10005574625
Saved in:
53
Aggregate advertising models : the state of the art
Little, John D. C.
- In:
Operations research
27
(
1979
)
4
,
pp. 629-667
Persistent link: https://www.econbiz.de/10002378604
Saved in:
54
Entscheidungsunterstützung für Marketingmanager
Little, John D. C.
- In:
Journal of business economics : JBE
49
(
1979
)
11
,
pp. 982-1007
Persistent link: https://www.econbiz.de/10002378756
Saved in:
55
A model of adaptive control of promotional spending
Little, John D. C.
- In:
Operations research
14
(
1966
)
6
,
pp. 1075-1097
Persistent link: https://www.econbiz.de/10003618889
Saved in:
56
An on-line budget tracking system for Massachusetts
Ginzberg, Michael J.
;
Little, John D. C.
;
Smith, C. Scudder
-
1975
Persistent link: https://www.econbiz.de/10003196990
Saved in:
57
A market share theorem
Bell, David E.
;
Keeney, Ralph L.
;
Little, John D. C.
-
1974
Persistent link: https://www.econbiz.de/10003175669
Saved in:
58
The ADVISOR project : a study of industrial marketing budgets
Lilien, Gary L.
;
Little, John D. C.
- In:
Sloan management review
17
(
1976
)
3
,
pp. 17-31
Persistent link: https://www.econbiz.de/10002235922
Saved in:
59
An algoritm for the traveling salesman problem
Little, John D. C.
;
Murty, Katta G.
;
Sweeney, Dura W.
- In:
Operations research
11
(
1963
)
6
,
pp. 972-989
Persistent link: https://www.econbiz.de/10002378615
Saved in:
60
Brandaid : a marketing - mix model
Little, John D. C.
- In:
Operations research
23
(
1975
)
4
,
pp. 628-673
Persistent link: https://www.econbiz.de/10002378634
Saved in:
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