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~subject:"Ambidextrous organization"
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Ambidextrous organization
Firm performance
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Unternehmenserfolg
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Business Administration
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Marketingmanagement
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Marketing
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Brand
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Hulland, John
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Prescott, John
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Sarkees, Matthew
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Journal of strategic marketing
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Ambidextrous organizations and firm performance : the role of marketing function implementation
Sarkees, Matthew
;
Hulland, John
;
Prescott, John
- In:
Journal of strategic marketing
18
(
2010
)
2
,
pp. 165-184
Persistent link: https://www.econbiz.de/10003978355
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