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Welt
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When products and brands trade hands : a framework for acquisition success
Newmeyer, Casey E.
;
Swaminathan, Vanitha
;
Hulland, John
- In:
Journal of marketing theory and practice
24
(
2016
)
2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10011489593
Saved in:
2
So you want to buy a brand?
Swaminathan, Vanitha
;
Dawar, Niraj
;
Hulland, John
-
2007
Persistent link: https://www.econbiz.de/10003647480
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