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Does marketing and sales integration always pay off? : evidence from a social capital perspective
Rouziès, Dominique
;
Hulland, John
;
Barclay, Donald W.
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2010
Persistent link: https://www.econbiz.de/10008669298
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So you want to buy a brand?
Swaminathan, Vanitha
;
Dawar, Niraj
;
Hulland, John
-
2007
Persistent link: https://www.econbiz.de/10003647480
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