Johnson, James P; Lenartowicz, Tomasz; Apud, Salvador - In: Journal of International Business Studies 37 (2006) 4, pp. 525-543
Many international business failures have been ascribed to a lack of cross-cultural competence (CC) on the part of business practitioners. However, the international business literature appears to lack an adequate conceptualization and definition of the term ‘CC’, focusing instead on the...