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Johnson, Jean L.
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Lee, Ruby P.
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Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing-mix strategies - distribution strategy and pricing strategy
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An investigation into the role of IT integration, relationship predictability and routinization in interfirm relationships : from the structuration perspective
Lee, Ruby P.
;
Johnson, Jean L.
;
Tang, Xinlin
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 368-377
Persistent link: https://www.econbiz.de/10009544726
Saved in:
2
Strategic integration in industrial distribution channels : managing the interfirm relationship as a strategic asset
Johnson, Jean L.
-
2009
Persistent link: https://www.econbiz.de/10003836382
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