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  • Search: person:"Johnson, Johney"
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Year of publication
Subject
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Brand 3 Brand management 3 Consumer behaviour 3 Konsumentenverhalten 3 Markenartikel 3 Markenführung 3 Advertising 2 Advertising effects 2 Brand image 2 Celebrity Endorsement 2 Celebrity endorsement 2 Celebrity-Werbung 2 Leistungsmotivation 2 Markenimage 2 Motivation 2 Werbewirkung 2 Werbung 2 Work motivation 2 Advertisement 1 Arbeitskräfte 1 Arbeitsverhalten 1 Arbeitszufriedenheit 1 Attitude Towards Advertising 1 Attitude Towards Brand 1 Beziehungsmarketing 1 Branding Models 1 Capital income 1 Celebrity Brand Fit 1 Confidence 1 Consumer Brand Engagement 1 Content Format 1 Content Management 1 Content Value 1 Content management 1 Currency derivative 1 Customer integration 1 Digital Content Marketing 1 Digital Platforms 1 Digital goods 1 Digital platform 1
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Online availability
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Undetermined 2 Free 1
Type of publication
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Article 6 Book / Working Paper 1
Type of publication (narrower categories)
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Article in journal 6 Aufsatz in Zeitschrift 6
Language
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English 7
Author
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Johnson, Johney 7 Thomas, Tijo 2 Devan, Karthika 1 Devan, Karthika P. 1 George, Saji 1 Jacob, Mishel Elizabeth 1 Mathew, Ushus 1
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Published in...
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Theoretical and applied economics : GAER review 2 Vision : the journal of business perspective 2 Colombo business journal : international journal of theory & practice 1 International journal of finance & policy analysis : ... annual edition 1
Source
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ECONIS (ZBW) 6 USB Cologne (EcoSocSci) 1
Showing 1 - 7 of 7
Cover Image
Conceptualising digital content marketing for greater consumer brand engagement
Jacob, Mishel Elizabeth; Johnson, Johney - In: Colombo business journal : international journal of … 12 (2021) 2, pp. 80-102
Persistent link: https://www.econbiz.de/10012807643
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Are employees cyber loafing while working from home? : influence of demographic and organizational factors on cyber loafing behaviour
George, Saji; Johnson, Johney; Devan, Karthika - In: Theoretical and applied economics : GAER review 30 (2023) 4/637, pp. 147-164
Persistent link: https://www.econbiz.de/10014520248
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A pragmatic evaluation of the interconnection between currency futures return volatility, open interest and volume
Devan, Karthika P.; Johnson, Johney - In: Theoretical and applied economics : GAER review 28 (2021) 1/626, pp. 289-296
Persistent link: https://www.econbiz.de/10012693265
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The effect of celebrity trustworthiness on endorsement effectiveness : a comparison of congruence and hybrid model
Thomas, Tijo; Johnson, Johney - In: Vision : the journal of business perspective 23 (2019) 3, pp. 275-286
Persistent link: https://www.econbiz.de/10012161657
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The impact of celebrity expertise on advertising effectiveness : the mediating role of celebrity brand fit
Thomas, Tijo; Johnson, Johney - In: Vision : the journal of business perspective 21 (2017) 4, pp. 367-374
Persistent link: https://www.econbiz.de/10011833558
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Impact of performance appraisal system on employee motivation : with special reference to a multi-specialty hospital in Kerala
Mathew, Ushus; Johnson, Johney - In: International journal of finance & policy analysis : … 7 (2015) 1/2, pp. 33-38
Persistent link: https://www.econbiz.de/10011700497
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Organised retailing and consumer behaviour
Johnson, Johney - 2011
Persistent link: https://www.econbiz.de/10009555347
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