Lowe, Ben; Hasan, Md. Rajibul; Jose, Saju Valliara - In: Bottom of the pyramid marketing : making, shaping and …, (pp. 111-133). 2018
Pro-poor innovations are innovations targeted at economically poor consumers. These innovations have the potential to improve consumer wellbeing. However, while take up of some such innovations has been rapid (e.g., mobile phones) take up of others has been slower (e.g., fuel efficient stoves)....
