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Beziehungsmarketing 1 Big Data 1 Brand 1 Brand management 1 Consumer behaviour 1 Crisis 1 Customer integration 1 Customers’ brand engagement 1 Financial crisis 1 Financial services 1 Financial technology 1 Finanzdienstleistung 1 Finanzkrise 1 Finanztechnologie 1 Fintechs 1 Internet marketing 1 Konsumentenverhalten 1 Kundenintegration 1 Markenartikel 1 Markenführung 1 Marketing management 1 Marketingmanagement 1 Online-Marketing 1 Relationship marketing 1 Video marketing 1 Vulnerable customer 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Giannakopoulos, Nikolaos T. 1 Kamperos, Ioannis Dimitrios G. 1 Kanellos, Nikos 1 Sakas, Damianos P. 1 Terzi, Marina C. 1
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International journal of bank marketing 1
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ECONIS (ZBW) 1
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What is the connection between Fintechs' video marketing and their vulnerable customers' brand engagement during crises?
Sakas, Damianos P.; Giannakopoulos, Nikolaos T.; Terzi, … - In: International journal of bank marketing 42 (2024) 6, pp. 1313-1347
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