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  • Search: person:"Kampfer, Kristina"
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Year of publication
Subject
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Konsumentenverhalten 2 Berührung 1 COVID-19-Angst 1 Consumer behavior (max 5 Keywords) 1 Consumer behaviour 1 Coronapandemie 1 Diversity Management 1 Diversity management 1 Elektroindustrie 1 Feminism 1 Femverstising 1 Femwashing 1 Financial sector 1 Financial services 1 Finanzdienstleistung 1 Finanzsektor 1 Fälschungen 1 Gender 1 Geschlecht 1 Markenmanagement 1 Markenpiraterie 1 Need for Interpersonal Touch 1 Nutzerschutz 1 Persönliche Beratung 1 Welt 1 Willingness to pay 1 World 1 Zahlungsbereitschaftsanalyse 1
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Online availability
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Undetermined 3 Free 1
Type of publication
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Article 5 Book / Working Paper 1
Type of publication (narrower categories)
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Article in journal 2 Aufsatz im Buch 2 Aufsatz in Zeitschrift 2 Book section 2 Conference paper 1 Konferenzbeitrag 1
Language
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English 5 German 1
Author
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Kampfer, Kristina 5 Fessler-Purkarthofer, Uta 1 Kämpfer, Kristina 1 Langs, Alena 1 Morrin, Maureen 1 Nuszbaum, Mandy 1 Scheibe, Sophia 1 Wojcik, Dariusz 1 Ye, Ning 1
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Published in...
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Conference Proceedings Trends in Business Communication 2024 1 Herausforderungen, Forschung und Perspektiven 1 Journal of Consumer Psychology 1 Marketing & Innovation 2023 : Future Shopping – der Handel in der (Nach-)Coronazeit 1 Transfer : Zeitschrift für Kommunikation und Markenmanagement 1
Source
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ECONIS (ZBW) 5 Other ZBW resources 1
Showing 1 - 6 of 6
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The power of femvertising : boosting customers' willingness to pay
Fessler-Purkarthofer, Uta; Kampfer, Kristina; Langs, Alena - In: Conference Proceedings Trends in Business Communication 2024, (pp. 1-14). 2025
Persistent link: https://www.econbiz.de/10015413690
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Beraten erlaubt, Berühren verboten : experimentelle Untersuchung des veränderten Konsumierendenverhaltens durch die Coronapandemie
Nuszbaum, Mandy; Kampfer, Kristina - In: Marketing & Innovation 2023 : Future Shopping – der …, (pp. 199-219). 2023
Persistent link: https://www.econbiz.de/10014331787
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Securing the Future of the Financial Industry through Improved Gender Diversity
Kämpfer, Kristina - 2020
Unlike any of its predecessors, the 2007 – 2009 financial crisis drew attention to the lack of diversity at the top of the finance industry. In particular, it ignited the debate on whether greater gender diversity could have impacted the course of events surrounding or even prevented the...
Persistent link: https://www.econbiz.de/10012825708
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Echt oder Fake? : Markenpiraterie in der Elektroindustrie : können Nutzer helfen?
Kampfer, Kristina; Scheibe, Sophia - In: Transfer : Zeitschrift für Kommunikation und … 67 (2021) 4, pp. 78-83
Persistent link: https://www.econbiz.de/10012792954
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From Glossy to Greasy : The Impact of Learned Associations on Perceptions of Food Healthfulness
Ye, Ning; Morrin, Maureen; Kampfer, Kristina - In: Journal of Consumer Psychology 30 (2019) 1, pp. 96-124
Persistent link: https://www.econbiz.de/10012083055
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Packaging-taste-transference : effects of packaging weight on gustatory evaluation
Kampfer, Kristina - In: Herausforderungen, Forschung und Perspektiven (2016), pp. 251-256
Persistent link: https://www.econbiz.de/10011921432
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