Search Results - person:"Kapetanaki, Ariadne"

Don't blame me! : using neutralisation theory to understand household food waste

McCarthy, Breda; Kapetanaki, Ariadne Beatrice; Wang, Pengji - In: International journal of consumer studies 49 (2025) 3, pp. 1-21

Persistent link: https://www.econbiz.de/10015374641

Conceptualising consumer resilience in an age of governmental responsibilisation

Gordon, Ross; Luca, Nadina; Zainuddin, Nadia; … - In: Journal of marketing management : JMM ; journal of the … 41 (2025) 11/12, pp. 1125-1164

Persistent link: https://www.econbiz.de/10015526673

Understanding the captivating power of online scarcity messages : an eye-tracking study

Pal, Anjan; Banerjee, Snehasish; Kapetanaki, Ariadne … - In: International journal of hospitality management 128 (2025), pp. 1-12

Persistent link: https://www.econbiz.de/10015376470

Social marketing for sustainability

Spotswood, Fiona; Sutinen, Ulla-Maija; Kapetanaki, Ariadne - In: The Routledge companion to marketing and sustainability, (pp. 379-392). 2025

Persistent link: https://www.econbiz.de/10015406855

Reviewing the research landscape of online scarcity messages

Banerjee, Snehasish; Pal, Anjan; Kapetanaki, Ariadne … - In: Bringing the Soul Back to Marketing : Proceedings of …, (pp. 11-19). 2024

Persistent link: https://www.econbiz.de/10014500982

Editorial: introductions to the new editorial team and our ambitions for QMR

Spotswood, Fiona; Kapetanaki, Ariadne Beatrice; … - In: Qualitative market research : an international journal 27 (2024) 2, pp. 177-179

Persistent link: https://www.econbiz.de/10015324637

Editorial: Introductions to the new editorial team and our ambitions for QMR

Spotswood, Fiona; Kapetanaki, Ariadne Beatrice; … - In: Qualitative Market Research: An International Journal 27 (2024) 2, pp. 177-179

Persistent link: https://www.econbiz.de/10015355067

Practice-based social marketing to improve well-being for people with intellectual disabilities

Makris, Angela; Kapetanaki, Ariadne - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 11/12, pp. 1178-1202

Persistent link: https://www.econbiz.de/10013466506

Social Marketing Through Social Media : The Effects of User-Generated Content

Beatrice Kapetanaki, Ariadne; Bertele, Kerrie; Brennan, Ross - 2018

Purpose: To investigate the effect that interactions between social media user-generated images (UGIs) involving alcohol use, and social media safe-drinking advertising, have on young people’s intention to consume alcohol. Design/methodology/approach: Two empirical studies were conducted...

Persistent link: https://www.econbiz.de/10014116769

Building relationships : Is this the answer to effective nutrition policy formulation?

Kapetanaki, Ariadne Beatrice; Tzempelikos, Nektarios; … - In: Journal of Consumer Affairs 55 (2021) 3, pp. 1090-1110

Persistent link: https://www.econbiz.de/10012635910