While existing research has extensively investigated Muslim consumers’ reactions to international brands, there is limited scholarship exploring their perceptions of brands from other Muslim countries. This study aims to elucidate the intention to purchase Turkish products among Tunisian...

Previous research has shown that consumers in developed countries display a high level of consumer ethnocentrism by prioritizing local products over foreign manufactured ones. Paradoxically, it is generally believed that consumers from developing countries, and least developed countries, are...

Previous research has shown that consumers in developed countries display a high level of consumer ethnocentrism by prioritizing local products over foreign manufactured ones. Paradoxically, it is generally believed that consumers from developing countries, and least developed countries, are...

Purpose Religious tendencies have increased in post-Arab Spring countries, raising the question of whether this geopolitical event has affected consumers' orientations towards foreign products, including those that have positive country-of-origin image. This paper investigates the effect of...

"Thorstien Veblen, (1857-1929) was perhaps the most original, penetrating economist and social critic that United States has produced". Beyond the classic and the neoclassic design of consumption. Veblen studied the human behavior and then the consumer behavior following a multidimensional...