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Search: person:"Kaushal, Shailesh K."
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Consumer behaviour
2
Konsumentenverhalten
2
Bekleidung
1
Bekleidungsindustrie
1
Body cathexis
1
Clothing
1
Clothing industry
1
Cluster analysis
1
Clusteranalyse
1
Einkaufszentrum
1
Fashion
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Fashion apparels
1
Jugendliche
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Market segmentation
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Marktsegmentierung
1
Mode
1
Promotions conscious
1
Reference group
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Sales promotion
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Shopping center
1
Target group
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Teenagers
1
Textile distribution
1
Textilhandel
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Verkaufsförderung
1
Youth
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Zielgruppe
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English
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Kaushal, Shailesh K.
3
Prasad, Ram Komal
2
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Global journal of business management : GJBM
2
Paradigm : the journal of Institute of Management Technology
1
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ECONIS (ZBW)
2
OLC EcoSci
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"A survey of teenagers' apparel purchase behavior : fashion apparels, promotion, reference group and body cathexis"
Kaushal, Shailesh K.
- In:
Paradigm : the journal of Institute of Management Technology
15
(
2011
)
1/2
,
pp. 72-82
Persistent link: https://www.econbiz.de/10011758451
Saved in:
2
Segmentation of shopping mall shoppers : a cluster analysis approach
Kaushal, Shailesh K.
;
Prasad, Ram Komal
- In:
Global journal of business management : GJBM
4
(
2010
)
2
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009267238
Saved in:
3
Segmentation of shopping mall shoppers : a cluster analysis approach
Kaushal, Shailesh K.
;
Prasad, Ram Komal
- In:
Global journal of business management : GJBM
4
(
2010
)
2
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009894315
Saved in:
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