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Handbook of research on IoT, digital transformation, and the future of global marketing
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Generation Z's media use and preferences as a foundation for a destination media planning process
Kavran, Andrijana Kos
;
Herman, Daniel
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 272-301)
.
2021
Persistent link: https://www.econbiz.de/10012816094
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The impact of augmented reality experiential marketing on tourist experience satisfaction
Kavran, Andrijana Kos
;
Trstenjak, Bruno
- In:
Handbook of research on applied AI for international …
,
(pp. 432-454)
.
2021
Persistent link: https://www.econbiz.de/10012303508
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