Search Results - person:"Keller, Wiebke"

Gender diversity in academic publishing : comment on Galak and Kahn (2021)

Keller, Wiebke; Müller, Franziska; Stromberg, Malik; … - In: Marketing letters : a journal of research in marketing 32 (2021) 3, pp. 325-336

Persistent link: https://www.econbiz.de/10012658885

Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters

Widdecke, Kai Arne; Keller, Wiebke; Gedenk, Karen; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 2, pp. 455-474

Persistent link: https://www.econbiz.de/10014316642

Gender diversity in academic publishing—comment on Galak and Kahn (2021)

Keller, Wiebke I. Y.; Müller, Franziska; Stromberg, Malik - In: Marketing Letters 32 (2021) 3, pp. 325-336

Galak and Kahn (Marketing Letters, 2021) report that females and underrepresented minorities face a less favorable organizational climate within academic marketing as compared to their respective counterparts. We complement this perspective by assessing the extent to which a gender gap is...

Persistent link: https://www.econbiz.de/10014501405

2019 Academic Marketing Climate Survey : response to commentaries

Galak, Jeff; Kahn, Barbara E. - In: Marketing letters : a journal of research in marketing 32 (2021) 3, pp. 349-350

Persistent link: https://www.econbiz.de/10012658888

Price promotions and popular events

Keller, Wiebke; Deleersnyder, Barbara; Gedenk, Karen - In: Journal of marketing 83 (2019) 1, pp. 73-88

Persistent link: https://www.econbiz.de/10012175834