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~type_genre:"Aufsatz in Zeitschrift"
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Betriebswirtschaftsstudium
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Aufsatz in Zeitschrift
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Kelley, Craig A.
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Journal of the Academy of Marketing Science
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A review of assessment of student learning programs at AACSB Schools : a Dean's perspective
Kelley, Craig A.
;
Tong, Pingsheng
;
Choi, Beom Joon
- In:
Journal of education for business
85
(
2010
)
5
,
pp. 299-306
Persistent link: https://www.econbiz.de/10003989978
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2
An investigation of consumer product warranties as market signals of product reliability
Kelley, Craig A.
- In:
Journal of the Academy of Marketing Science
16
(
1988
)
2
,
pp. 72-78
Persistent link: https://www.econbiz.de/10001062768
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3
Vertical territorial restraints rules of legality and guidelines for channel design
Ostrom, Lonnie L.
- In:
Journal of the Academy of Marketing Science
14
(
1986
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10001045564
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