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~person:"MacInnis, Deborah J."
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MacInnis, Deborah J.
Nakamoto, Kent
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Carpenter, Gregory S.
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Kent Nakamoto
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Factors that influence consumers' evaluations of brand extensions
MacInnis, Deborah J.
;
Nakamoto, Kent
-
1991
Persistent link: https://www.econbiz.de/10004204364
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