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Meaningful brands from meaningless differentiation : the dependence on irrelevant attributes
Carpenter, Gregory S.
;
Glazer, Rashi
;
Nakamoto, Kent
-
2009
Persistent link: https://www.econbiz.de/10003784857
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2
How do enhanced and unique features affect new product preference? : the moderating role of product familiarity
Zhou, Kevin Zheng
;
Nakamoto, Kent
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 53-62
Persistent link: https://www.econbiz.de/10003485068
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