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Competitive strategies for late entry into a market with a dominant brand
Carpenter, Gregory S.
;
Nakamoto, Kent
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2010
Persistent link: https://www.econbiz.de/10003888631
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Competitive strategies for late entry into a market with a dominant brand
Carpenter, Gregory S.
- In:
Management science : journal of the Institute for …
36
(
1990
)
10
,
pp. 1268-1278
Persistent link: https://www.econbiz.de/10001097173
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