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~subject:"Produktmanagement"
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Search: person:"Kent Nakamoto"
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Competitive strategies for late entry into a market with a dominant brand
Carpenter, Gregory S.
;
Nakamoto, Kent
-
2010
Persistent link: https://www.econbiz.de/10003888631
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2
Meaningful brands from meaningless differentiation : the dependence on irrelevant attributes
Carpenter, Gregory S.
;
Glazer, Rashi
;
Nakamoto, Kent
-
2009
Persistent link: https://www.econbiz.de/10003784857
Saved in:
3
How do enhanced and unique features affect new product preference? : the moderating role of product familiarity
Zhou, Kevin Zheng
;
Nakamoto, Kent
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 53-62
Persistent link: https://www.econbiz.de/10003485068
Saved in:
4
Competitive strategies for late entry into a market with a dominant brand
Carpenter, Gregory S.
- In:
Management science : journal of the Institute for …
36
(
1990
)
10
,
pp. 1268-1278
Persistent link: https://www.econbiz.de/10001097173
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