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“Give me perfection or nothing!” : The impact of perfectionism on product evaluation as moderated by secrecy effect and name volatility
Ker, Wen‐Ying
;
Kao, Danny Tengti
- In:
Journal of Consumer Behaviour
20
(
2021
)
6
,
pp. 1605-1616
Persistent link: https://www.econbiz.de/10012632436
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