International trade can increase both beneficial and harmful choices available to consumers and to firms. The debate about appropriate technology warned us to pay attention to pre-consumption choices. Later work on sustainable development alerted us to be aqually prudent about post-coosumption...

International trade can increase both beneficial and harmful choices available to consumers and to firms. The debate about appropriate technology warned us to pay attention to pre-consumption choices. Later work on sustainable development alerted us to be aqually prudent about post-coosumption...

We apply locus of control specifically to consumer decisions. To do so, a measurement device, the Consumer Locus Of Control (CLOC) id constructed and tested.