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  • Search: person:"Khan, M. Altaf"
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Year of publication
Subject
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Bank 1 Consumer behaviour 1 Credibility 1 Customer satisfaction 1 Dienstleistungsqualität 1 Electronic Banking 1 Electronic banking 1 Glaubwürdigkeit 1 Influencer 1 Influencer marketing 1 Internet marketing 1 Kaufentscheidung 1 Konsumentenverhalten 1 Kundenzufriedenheit 1 Marketing management 1 Marketingmanagement 1 Online-Marketing 1 Purchase decision 1 Service quality 1 Social Media 1 Social Web 1 Social web 1 Structural equation model 1 Strukturgleichungsmodell 1 Viral marketing 1 Virales Marketing 1 credibility 1 e-banking 1 efficiency 1 mediation 1 purchase intention 1 reliability 1 retention 1 service quality 1
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Online availability
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Undetermined 2
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 2
Author
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Khan, M. Altaf 2 Minhaj, Syed Mohd 1 Saima 1
Published in...
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International journal of business innovation and research : IJBIR 1 Journal of promotion management : innovations in planning and applied research 1
Source
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
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Dimensions of e-banking and the mediating role of customer satisfaction : a structural equation model approach
Minhaj, Syed Mohd; Khan, M. Altaf - In: International journal of business innovation and … 36 (2025) 1, pp. 42-57
Persistent link: https://www.econbiz.de/10015358557
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Cover Image
Effect of social media influencer marketing on consumers' purchase intention and the mediating role of credibility
Saima; Khan, M. Altaf - In: Journal of promotion management : innovations in … 27 (2021) 4, pp. 503-523
Persistent link: https://www.econbiz.de/10012497679
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