Purpose While prior studies have explored the relationship between visual appeal and purchasing decisions, the role of bookmarking has largely been underemphasized. This research aims to address this gap by focusing on the impact of bookmarking on consumer behavior, guided by the cognitive load...

Purpose: The purpose of this paper is to identify the attributes that predict customer attrition behavior in the brokerage and investment banking sectors. Design/methodology/approach: The authors analyze the complete stock trading records and customer profiles of 458,098 retail customers from a...